Founder-led. Brisbane-based. Family business.
Smarta Switch is a UK-born family brand bringing transparent, founder-led business energy brokering to businesses across Australia.
From the UK to Brisbane.
In 2015, Joedy Lawrence founded the original Smarta Switch in the UK. The premise was simple: most small businesses are overpaying for their energy, no broker is genuinely on their side, and the industry deserves someone local who actually answers the phone.
A decade later, Smarta Switch UK looks after hundreds of pubs, cafes and shops, saving them over AUD $1m since 2015.
In 2026, with his blessing and the same playbook, his son Joe and co-founder Chloe launched the Australian sister company: Smarta Switch Australia. Same brand, same standards, Australian feet on the ground.
Joe Lawrence
Ten years in B2B sales and account management before this, closing real contracts and learning what a bad one costs. I grew up around dad's Smarta Switch in the UK, then brought the playbook to Brisbane.
I also ran my own business for a few years. It didn't make it, and it taught me more than the years it was working did. That's where the one rule came from: give the client the number straight. I read every bill line by line and show you what's actually there before you commit to anything.
joe@smartaswitch.com.au
Chloe
Chloe runs operations: onboarding, contract paperwork, the Letter of Authority workflow with retailers, and the renewal diary that stops clients slipping back onto a default rate.
Her background is client relations and customer service, and she built the quoting workflow that turns a bill into a real comparison inside 24 hours.
chloe@smartaswitch.com.auSix things we operationalise on every deal.
Disclose commission
We're paid by the retailer when you switch. We tell you that on day one. Ask us the dollar amount, we tell you.
Show every offer
Every quote shows all retailers we got prices from, not just the one we recommend. You see the comparison.
Recommend honestly
If we recommend a retailer where our commission is lower, we say why. The customer's interest comes first.
Don't force the switch
If your current contract is already at market, we'll tell you to stay put. Forced switches kill trust.
Answer the phone
Our direct mobile is on every contract. No 1300 number, no ticket queue, no being passed around. Your Smarta account shows your renewal date and your contract whenever you want to look, and a real person still answers the phone.
Diary the renewal
We rebid the market 60-90 days before your contract ends. No silent auto-renewals to standing rates.
Two minutes today. Probably hundreds saved next month.
No commitment. No pressure. Just a clear comparison of what you could save.